InfinityQS Named a Finalist in the 22nd Annual ITSMA Marketing Excellence Awards
Quality solutions provider honored for comprehensive account-based strategy, marking its third consecutive recognition for standout B2B marketing performance
Building upon a solid foundation of content marketing and digital strategy, InfinityQS planned, tested, and launched a full ABM campaign in just three months. Its strongly aligned sales and marketing teams identified multiple tiers of high-value prospects; crafted messaging to address their unique pain points; and transformed the InfinityQS website into a powerful ABM tool through industry-specific microsites, digital ads, and drip email campaigns. Notably, InfinityQS commissioned digital agency partner Refactored to develop CompassABM—an account-identification and content-personalization tool that delivers fully customized messages, resources, and offers to target accounts visiting the InfinityQS website. Within the program's first two months, InfinityQS reported $500K in closed sales and pipeline opportunities exceeding $3 million.
Greg Matranga, Vice President of Global Marketing, InfinityQS, said, "Over the past two and a half years, InfinityQS has worked to build a modern, unified sales and marketing strategy that can tackle the complex purchasing environment of manufacturing IT. ABM is the latest step in this evolution, allowing us to create a personalized buying experience that truly resonates with our key prospects. ABM has not only reinvigorated our sales process, but also reinforced our reputation as a customer-centric brand dedicated to helping our current and future clients solve their toughest manufacturing quality challenges."
ITMSA's annual Marketing Excellence Awards honor programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions.
"Finalists for this year's program are truly inspirational,"
For more information, visit: http://www.itsma.com/