How to Create an Effective Real Estate Listing Marketing Plan

ALISO VIEJO, Calif. - Sept. 5, 2019 - PRLog -- Michael Smythe admits his first attempts at a real estate listing marketing plan were not good.

"It was bad. Worse than bad. It was awful," says Smythe.

Consisting of little more than "bugging my buyer agent friends on the phone," Smythe quickly learned that his approach to a real estate marketing plan needed to be more strategic.

In his new column, 4 Secrets To A Killer Real Estate Listing Marketing Plan, Smythe shares the secrets he's learned about. These include:

ON AESTHETICS

"Your marketing plan should have professional binding, high-end stock photos and great quality paper."

ON MARKETING CHANNELS

"Choose the right bait for the right fish. Don't jump on the social media bandwagon. Choose a marketing channel that works for your clientele."

ON UNDERSTANDING THE HOMEBUYER

"Facebook IQ Audience Insights is a great way to do research on your prospective client. Facebook is already spying...err....researching your clients. So, why not use that info for good."

For more information, check out Michael Smythe's new Well Fed Realtor column: "4 Secrets to a Killer Real Estate Listing Marketing Plan" https://wellfedrealtor.com/real-estate-listing-marketing-.... And for more real estate marketing strategies head over to https://wellfedrealtor.com.