Blogger and the Brand 5th Annual NYFW Event Connects Over 200 NYC Micro-Influencers & Fashion Brand

NEW YORK - Sept. 2, 2019 - PRLog -- For the fifth year running, our team at Ombre Digital will be hosting Blogger and the Brand, one of the largest invite-only influencer events during New York Fashion Week dedicated to it's namesake. Blogger and the Brand brings local brands and content creators (we used to call them bloggers) in a single location for a few hours. The goal? Learn more about how these content creators can continue to work with and amplify brands through their social channels, whether they have one thousand combined followers or a million.

There's no question that influencer marketing has come a long way in the past half decade. What was once a purely numerical industry has given way to a more thoughtful and conscious approach to authentic personal communication. The reduced emphasis on follower counts has led to the recognition of micro and nano-influencers, whom many believe are more valuable than celebrity endorsements.

According to the Association of National Advertisers, fewer advertisers are using macro-influencers  (44%) as compared to influencers with between 25,001 to 100,000 followers (66%) or 50 to 25,000 followers (59%)

In an interview with Retail TouchPoints, Jonathan Chanti, SVP of Sales at InfluencerDB stated that "It still feels like organic collaboration, because if I'm working with someone with 6,000 to 10,000 followers, they're predominantly real and legitimate, with very low likelihood that there's fraud there."

This evolution has been nothing sort of magical, as it's allowed women and creative entrepreneurs such as Andrea and Pamela to connect with brands in ways they couldn't have a decade ago. To these Blogger and the Brand alumni, events like ours continue to provide opportunities for and reinforce a positive narrative surrounding content creators.

As the focus has shifted from follower count to engagement to content quality and variety, so too have the perception and confidence in what these content creators can provide. This confidence is echoed in the continued support of sponsoring brands like Rise Brewing Co, LOV Cosmetics, When Beauty, Shamps and GT's Living Foods in a long line of sponsors that have continued to find ways to "collaborate" with influencers in marketing their respective firms.

We hope you join us at the next Blogger and the Brand, on September 9, 2019 during fashion week as we collectively work towards a sustainable future for influencer marketing.

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For a recap of last year's event, please visit https://ombredigital.co/blog/blogger-and-the-brand-2018-e....