Trend Monitor Releases new Kitchen Behaviours and Product Usage Report
UK market analyst Trend-Monitor has released its latest research, based on a survey that was completed by 1,015 UK householders with a view to assessing how they use and feel about their kitchens and kitchen products.
By: Trend-Monitor Ltd
Key findings from the survey include:
• Space continues to be an issue, with 70% of households keeping a fridge or freezer in a location other than the kitchen, and 63% finding counter-top appliances difficult to store
• The hardest working appliance in the kitchen is the dishwasher with half of UK households that own a dishwasher using it daily, and 20% running it even when it isn't full
• We are traditional in the way in which we use our kitchens, we describe ourselves as traditional cooks, and our favourite meal to cook is a roast dinner.
• We still prefer to read a recipe from a book or magazine, with 11% owning over 20 cookbooks, although when it comes to finding new recipes, 40% of us use Google
• Eating meals together at the table is still a daily part of living together for almost half of all UK households, and 11% can comfortably seat over 8 people in their kitchen for a meal.
"The study format has been developed with the kitchen industry in mind to enable kitchen
product manufacturers and retailers to gain a greater understanding, not only of how UK
households are using their kitchens every day, but also how they feel about the room that is rapidly becoming the centre of their homes," said Trend-Monitor research director Jane
The Kitchen Behaviours and Product Usage report can be purchased from Trend-Monitor https://trend-
An online interactive dashboard version of the research findings is also available
NOTES FOR EDITORS
Established in 2015, Trend-Monitor is an industry-recognised market analyst providing category specific consumer insight, trend analysis, design innovation, brand tracking and market data for the UK kitchen, bathroom and surfaces sectors.
Trend-Monitor also undertakes bespoke research projects and behavioural studies for individual brands.