Timeline of Launching a Security Token Offering
By: Fiat Exchange
1. Team Formation (6-months)
Preparing an able team to take on the challenges ahead is the most essential part in the STO process. Usually in the first 6 months, it is imperative to form a team of experts from various fields to ensure smooth execution in all other aspects.
It is highly advisable to form a diversified team of professionals from multiple industries apart from the cryptocurrency industry such as law, sales, marketing, accounting and project development as they are all essential to providing the skills needed in completing the STO process. They will also serve as consultants throughout the STO launch process.
For example, a legal advisor plays an integral role in determining how to launch an STO as they help ensure the security token is compliant with all the regulatory frameworks or exemption requirements. It can be challenging to find an experienced and reliable legal advisor as STO is relatively new to the market. This is why finding a highly competent legal expert can be daunting, challenging yet a very important task.
You must also have the technological know-how to actually create the security token. There are several ways to go about this but we will discuss them on a separate article in the future.
2. Pre-listing Preparation (1-month)
In this stage, initial preparation work on the structure of offerings and services for our exchange should be done with advice from the experts. Marketing materials should be prepared during this time.
3. Marketing campaign (3-months)
The marketing campaign is crucial in introducing and pitching our exchange as a haven for security tokens to the potential clients. Information such as team members, whitepaper and token structure would be valued by both potential clients and crypto investors. It is important to make sure this information is delivered effectively and efficiently.
Marketing campaign format may include roadshow, mail marketing and social media channels. Building trust and promoting your brand are the major objectives of these activities.
Stay tuned for the next one in our two-part special report at: https://www.fiatxs.com/
Page Updated Last on: Sep 20, 2019