- Aug. 28, 2019
-- To strengthen the umbrella brand "ViralAddicted"
, the Berlin-based full-service agency cormes is merging the four sub-brands "ViralAddicted (@ViralAddictedShow)", "Crazy Videos by Viral Addicted (@crazy.videos.viral.addicted)", Hiphop Vip (@viral.factory.viral.addicted)"
and "Fast & Furious 9 (@Viral.Hype.Viral.Addcited)"
. Between them, the four pages have a following of 1,1 million fans worldwide. Since they all share viral videos as a common theme and have been marketed with the label "ViralAddicted"
for a while, they are now being integrated into one umbrella brand. The merger does not come un-announced, as the umbrella brand has been anchored in the page plugs for fans to see and get used to for a while now. Both from the point of view of followers and operators it does not make sense to keep the four sub-brands separate. By joining the pages' forces to create the larger, more relevant brand "ViralAddicted"
, the user experience on Facebook will be improved and content of the best quality can be provided, as well as duplicated posts avoided. Additionally, it will facilitate interaction between fans and strengthen their sense of community. Strengthening this umbrella brand is cormes's first step into the international market.
"Integrating the four different sub-brands into "ViralAddicted"
is a strategic decision", says Christof Szwarc, CEO of cormes. "Interaction on the pages is high already, but by bundling them into the umbrella brand we can further boost engagement and secure its position in the market. Other than the user experience improving, the followers' interaction with "ViralAddicted"
will go up and the content provided under the umbrella brand gain relevance. This will benefit advertising partners as well as subscribers who will appreciate the integration into one large, active community", Szwarc is sure of.About cormes
The full-service online marketing agency cormes GmbH helps its clients such as Cornelsen, Universal Music or ProSiebenSat.1 improve their visibility and reach online. Part of their key competences are SEO consultancy, social media, mobile marketing and Google Adwords. In addition to that, cormes is the owner and incubator of the media brand WISST IHR NOCH?, which prides itself with one of the Top 5 most active Facebook communities in Germany. The team made up from programmers, editors and marketing specialists has their headquarters in Berlin. Christof Szwarc, who was responsible for building up the biggest German video platform MyVideo, is the CEO of cormes.