The Shades of Denim - From fashion waste to extraordinary, upcycled sunglasses
Fashion waste from the denim industry transformed into a space age material. Superbly handcrafted in Cornwall, UK into Extraordinary, Upcycled Sunglasses. Crowdfunding now.
Plenty more information available on request.
Solid Denim – A Space age material that is soft, smooth and satin… with shiny bits.
Denim is a tough fabric, the trouble with it is, it's very floppy. So, we use a strong resin that absorbs into the fibres. We press these wet layers of denim together (between 3 and 10 layers, depending on which part of the frames it is) and once the resin has become solid, the fibres are reinforced and Solid Denim has been created. With 100% reduction in floppiness.
Our design features a variety of brass details that compliment the Solid Denim wonderfully.
Handcrafted in Cornwall, UK using a peculiar, patient process
We carry out the whole peculiar, patient process in Cornwall, UK. These are sunglasses, slowly handcrafted by the sea.
When people first get to try on the Shades of Denim, they always say how impressed they are with the craftsmanship and attention to detail. 'Substantial' is a word that frequently gets used to describe the feel of the lightweight Solid Denim with brass reinforcements. These sunglasses feel and indeed are, reassuringly well made.
A world full of waste
In a world full of waste, where old jeans are thrown into landfill, we see an opportunity to upcycle. We transform that waste clothing into something extraordinary.
We upcycle the denim from various sources. We currently use a mixture of discarded jeans that are not fit for resale and redundant denim stock from clothing companies. There are other waste streams of fabric for us to explore, such as offcuts from clothing manufacture. Clearly, by upcycling relatively small amounts of denim fabric into sunglasses, we aren't solving the problem of fashion waste. But we like to think that we are showing that where there is a will and a little ingenuity (well, quite a lot), there is a way for waste to be reduced.
Mosevic, Jack Spencer