AED20 billion global textile printing a land of opportunities for GCC players: SGI Dubai

Swift go-to-market strategies coupled with the e-Commerce revolution will trigger a rapid growth by 2021
By: International Expo-Consults
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Dubai - Dubai - United Arab Emirates

DUBAI, UAE - Aug. 27, 2019 - PRLog -- Players within the digital textile printing industry in GCC can capitalise on the market growth triggered by the eCommerce industry and the exponential demand by the millennials and the rising GenZ population. Due to the growing social media revolution every individual is currently looking at wearing something new in each of their individual social posts.  Similar trends are visible in the home furnishing industry as well.  SGI Dubai 2020 aims to bridge this gap by attracting several leading brands from across the globe to cater to this burgeoning demand in the MENA region.

Such trends are only going to grow further and this will significantly propel the demand in the upcoming years. As per Smithers Pira, the market will touch AED20 billion by 2023 with a compounded annual growth rate (CAGR) of 11.6%.

"Digital textile printing industry is a huge untapped market for the GCC players and it's the right time for them to grab these opportunities. They will also need to innovative and have state-of-the-art equipment to cater to these demands.  Currently, textile printing is a mature global market, but as per reports digital textile printing still forms less than 5-7% of this global industry, so there is a huge window of opportunites awaiting the equipment manufacturers," stated Sharif Rahman, CEO, International Expo Consults.

"GCC houses thousands of retail destinations, including several high end furniture brands and these numbers are on the rise. Millennials are one of the key propellers of digital textile printing market as they are increasingly preferring creatively designed, cost effective and high graphic printed apparels and textiles developed through digital textile printing mecahnism. T-shirt and home furnishing printing is expected to be the key end use application for digital textile printing. Also the dramatic shift in the buying patterns of millennials has triggered an increase in popularity of the stylish textile designs, both through eCommerce and actual brick and mortar stores. This is expected to boost growth of the global digital textile printing market," added Rahman.

SGI Dubai 2020 will also have several global environmentally friendly ink manufacturers. In terms of volume, sublimation is the most widely used ink for digital textile printing, accounting for largest market share within the digital textile printing market. Currently, the most commonly used digital textile printing techniques are Direct to Fabric (DTF) and Direct to Garment (DTG) segment, and this accounts  for over 80% of digital textile printing market share.

"We have seen a growth in demand from across various vertical industries due to the rapid expansion of retail malls and hospitality industries," added Rahman.

Prem A. Ramachandran
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