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Follow on Google News | Impressive Cognac Sales to Follow Gushing Consumer Appetite for Premium Liquor, Finds FactMRBy: Fact.MR "Cognac has been regarded as one of the highly-coveted of all spirits distilled from grapes, for the umpteen number of qualities it exhibits in terms of aroma, intensity, warmth, and – above all- subtlety. Even though it continues to face intense competition from whiskey, its demand doesn't seem to pale anytime soon and, in fact, continues to grow faster than expected", says the FactMR analyst. According to the report, consumer proclivity for premium liquor is estimated to bring in new profits pools for the market players to dive in. Premium alcohol varieties are well-known for their viscosity, texture, and flavor, which gives them an edge over the ordinary liquor grades. Consumers, especially millennials, are increasingly drawn to premium liquor and are more than ready to lose themselves into extravagant experiences. Budding appetite for premium liquor is likely to promise new opportunities for the cognac market players in 2019 and beyond, finds the FactMR research study. Request Sample Report - https://www.factmr.com/ The report finds that restaurants & pubs will clearly stand out with significant demand for cognac varieties, followed by the household & residential buyers and the institutional buyers. Restaurants and pubs remain continuously focused on devising effective strategies that would boost their overall footfall, and redesigning of their menus by adding premium brandies is one of them. In addition, restaurants and pubs are also drawing upon the trend of 'brandy-infused cocktails' and cognac continues to be the most-preferred choice among all other types of brandy. To lift their sales performance to newer heights, several cognac brands are focusing on bespoke innovations while mastering the art of consumer engagement. For instance, Martell has been working on upgradation of its product pipeline with the release of 'Blue Swift', a VSOP expression matured in French oak casks and finished in Kentucky Bourbon barrels. Request Methodology of this Report - https://www.factmr.com/ The goliath in the global cognac space, Hennessy, introduced its very first marketing campaign "Hennessy & Meal" to remodel its business pillars post an industry wide slump in Asia. This campaign was aimed at strategically collaborating with over 150 local restaurants spread across China to serve cognac along with meal options. End
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