4FINGERS Crispy (and cluckin' tasty) Asian-style Fried Chicken Has Landed in Los Angeles
The rapidly-growing Singaporean brand is serving up their unique Asian-inspired fried chicken
By: 4 Fingers USA
The inaugural store is now open on the vibrant dining row of Sawtelle Blvd in the One Westside Shopping Center with its storefront located at 2206 Sawtelle Blvd, Los Angeles, CA 90064
4FINGERS was born from the adventures of four foodie friends who, having had enough with the big chains' formulaic fried chicken, set out to change the norm. Shaking up the casual dining scene, they decided to produce cluckin' great food based on quality and sustainability, a far cry from the usual fast-food chains.
In just four years, the movement has grown from one to over 35 locations across Singapore, Malaysia, Australia, Indonesia and Thailand and with the opening of their first U.S. location heralding a new phase of growth for the company and staying true to their vision – "To serve the world Great Food. Fast."
With a commitment to tantalise taste buds with addictive, Asian inspired food, using the freshest ingredients, free from bad additives, locally sourced whenever possible and relentlessly working to be more convenient, sustainable, ethical and responsible - the Los Angeles dining scene is the perfect market for 4FINGERS to expand with a demand for healthier choices and sustainably conscious dining options.
4FINGERS remains loyal to its farm to fork concept, offering fresh chicken that is free of hormones, freshly baked burger buns and kimslaw (kimchi coleslaw) that's fermented onsite. The Asian-inspired menu also offers vegan options, preservative-
With a mission to constantly innovate, 4FINGERS is serving up an experience to be remembered through art, music, unique atmosphere, taste sensations and infinite attention, Angelenos will be taken on a ride to remember!
4FINGERS revenue is up over 20 times since 2014. Amidst a challenging food and beverage market, Vijay Sethu, the CEO of 4FINGERS attributes the growth to having a great brand and great product, as well as having the right team with a start-up mentality to make decisions fast.
Vijay says, "Apart from great chicken, quality and experience, we are focused on building a strong brand. Our store designs, uniforms and even the kind of music we play reflect that. We are about great food, fast.
With 4FINGERS pledge to always put flavour first, welcome and accept all differences and beliefs, relentlessly work to implement sustainable and ethical practices, stay innovative from décor to plate and never take themselves too serious, they are well on their way to disrupting casual dining worldwide, with sights set on several other countries in the next 12 months.