Willis Allen Real Estate Appoints New Chief Digital Officer

Industry leader Zane Burnett brings his solid record of digital innovation to the independent San Diego brokerage
By: Willis Allen Real Estate
Zane Burnett
Zane Burnett
SAN DIEGO - Aug. 22, 2019 - PRLog -- Willis Allen Real Estate, a leading luxury real estate brokerage in the San Diego area, has named Zane Burnett as their Chief Digital Officer. In this role, Burnett will drive digital growth and strategy for the company, to further drive Willis Allen's position as leaders in the San Diego market since 1914. Burnett will begin his new role on September 1st.

Prior to joining Willis Allen, he was Vice President of Digital Innovation and Technology for Alain Pinel Realtors where he directed the technology team and developed strategic partnerships with leading digital innovators. Zane began his career at Fillmore Real Estate, where he served as  vice president of marketing for New York City's largest independent brokerage at that time. Burnett comes to Willis Allen from a boutique real estate digital consulting firm, where he will remain an active principal.

"We're thrilled to have Zane be a part of the Willis Allen team. His track record in the real estate industry is unparalleled, and we are excited about the impact he is going to have to our company's continued success in the San Diego market," said Willis Allen CEO Andrew E. Nelson.

Willis Allen Real Estate's expertise in the San Diego market dates back to 1914. Since selling their first home more than a century ago, the luxury brokerage has grown to become the leader in the San Diego area. As a locally-owned company, Willis Allen offers its clients the highest level of service through attractive and modern marketing programs and industry leading technology.

"I'm excited to be part of the Willis Allen team," said Burnett. "They have an unyielding desire to innovate and try new things, which isn't a sentiment as widespread as one might think in this industry. We have a lot of things planned that I'm confident will resonate on the national level."

This summer, Willis Allen launched its newest digital platform, "WAREhouse," to provide its 150-plus agents with technology to increase their productivity. WAREhouse allows for the integrated bundling of market leading applications to allow agents to have improved access to data to market properties and to provide the highest level of service to home buyers and sellers.

Burnett serves as an advisory board member for Rutgers University's Big Data program and has independently consulted with several Leading Real Estate of the World® brokerages. In addition, he has worked exclusively with independent brokerages in marketing, technology, and strategy for the last 12 years.

About Willis Allen Real Estate
Established in 1914, Willis Allen Real Estate is the largest and most respected independent real estate firm in San Diego. As a locally-owned company, we can offer our clients the highest level of service through our attractive and modern marketing programs, our partnerships with Christie's International Real Estate and Leading Real Estate Companies of the World®, and our experienced brokers. To learn more, visit https://www.willisallen.com/.

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