VR-development Studio iVariant to Conduct Individual Research to Bring VR into Business
This service will be available to any medium and large business (industries include medicine, energy, marketing, tourism, etc.) that is interested in new approaches for business growth, but has not had experience implementing VR. The research will be held by project managers, system and business analysts, and technical writers. The study will help brands avoid the risk of acquiring an unnecessary VR project.
Julia Gukkina, international business development director at iVariant says, "It is difficult to formulate the task and set the KPI targets for the project correctly without the experience of working with virtual reality. Right now, only a couple of global IT integrators help with implementing VR by offering VR consulting. VR studios usually conduct some analysis when implementing a project, but this can hardly be called a full-fledged study since the client finds out all the peculiarities of working with VR only during or after the implementation of the project."
"The unique characteristic of iVariant is that we are focused on scalable projects: our own Varwin platform allows the client to make changes to the projects without involving developers, and at a lower cost. Defining the tasks and KPI of the project, we offer a case that will save on large-scale implementation and will allow to use the project for as long as possible."
Most often, companies face three major challenges. First of all, it is difficult to recreate an object for real life presentation (for example, military or medical equipment). Second of all, the geographical inaccessibility of special equipment comes as a challenge (for example, iVariant has faced it while developing a VR project for Gazprom Neft). The third problem is corporate training: if a company often updates its training programs or equipment, VR saves budget significantly. You can create one VR project and update it quickly and with no extra cost by independently changing the equipment and scenario in the project.
The launch of the pre-project research service will help businesses understand how to resolve their pain points using VR as well as help with certain project boundaries (cost, deadline and list of tasks) and success metrics when using a VR project.
Anna Salova, PR Specialist
Page Updated Last on: Aug 21, 2019