Promotional Marketing Expert Danette Gossett Explains And Explores The Resilience Trend
By: Gossett Marketing
MIAMI, FL– August 20, 2019 – Danette Gossett, Founder of Gossett Marketing Communications, Inc., Co-Founder of Promotions Resource, LLC, and co-author of the best-selling book, Transform, recently posted a new article on her website entitled, "Join The Resilience Movement And Boost Your Company's Image," in which Ms. Gossett offers eco-sustainable promotional marketing ideas.
As Gossett points out, "Resilience is one of the trendiest international corporate buzzwords." She continues, "While many people have yet to truly understand exactly what it means and how to measure it, there are others who are doing their best to enact policies that reflect the concept of resilience."
"Generally speaking," writes Gossett, "resilience is defined as the capacity to recover quickly from difficulties. However my understanding of how the term is being applied in business has to do with disaster management and recovery specifically as it relates to our planet's environment."
According to Gossett, "The environment, and your customers, need you to show this type of resilience."
Read the full article at http://www.gossettmktg.com/
About Danette Gossett
Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk. Her corporate experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line.
Find out more about Gossett Marketing http://www.gossettmktg.com/
About Gossett Marketing
Gossett Marketing is celebrating its 26th year as a promotional marketing agency. We strive to become your partner in business, not just another vendor. We approach every project utilizing our more than 33 years of New York advertising agency and corporate marketing experience to bring creative solutions to all your promotional marketing needs. We know how to drive results with promotional marketing programs. We strive to understand your brand strategy and will ensure your message integrity.