The Work Truck Show 2020 marks 20th anniversary of North America's largest work truck event

Show has grown and evolved along with the vocational truck industry
By: Simpson Communications, LLC
FARMINGTON HILLS, Mich. - Aug. 19, 2019 - PRLog -- Innovative technologies, more-efficient vehicles and game-changing upfit solutions transformed the work truck industry over the past two decades. Since 2001, The Work Truck Show has showcased these advancements annually, offering vocational truck fleet operators, manufacturers, dealers and equipment distributors an inside look at the latest trucks, vehicle components and equipment — all in one place.

The Work Truck Show, North America's largest work truck event, will celebrate its 20th anniversary March 3–6 at Indiana Convention Center in Indianapolis, Indiana. Educational sessions, Green Truck Summit and Manufacturer and Distributor Innovation Conference begin March 3, and the exhibit hall is open March 4–6. Registration opens in October.

"We're excited to mark the 20th anniversary of The Work Truck Show and reflect on how this event and the work truck industry have advanced over the past 20 years," says Steve Carey, NTEA president & CEO. "The Show plays an important role in helping our industry discover innovative solutions, overcome challenges and achieve goals. The Show's success is the result of the commercial vehicle community's thirst for continuous education and evolution."

Birth of The Work Truck Show
NTEA — The Association for the Work Truck Industry started producing member events a year after it was formed as Truck Equipment & Body Distributors Association (commonly called Distributors Association or D/A for short) in 1964. What started as the Sales and Marketing Conference, an event featuring sales workshops and tabletop displays, grew over the next decade into D/A Convention, the industry's annual meeting for truck equipment distributors, body builders and suppliers. The D/A Convention tradeshow was held in hotel ballrooms with exhibitors limited to 10-foot by 10-foot booths.

In 1982, the Association debuted SUPERSHOW, a biennial tradeshow that in its first year covered the Superdome field with 67,350 square feet of exhibits, including vocational trucks.

As the pace of industry evolution quickened, NTEA surveyed members about their challenges. In the late 1990s, markets were consolidating, distribution channels were shifting, customer demands were changing and there were rapid developments in information technology and equipment innovation. It was time for a new, more frequent tradeshow.

NTEA introduced its largest event yet, T3 – The Commercial Truck, Trailer & Technology Expo, in 2000. The new show broke industry barriers by bringing together the commercial truck marketplace: manufacturers, distributors, dealers and end-users. T3 2000 filled 340,000 square feet with commercial trucks and equipment.

Over the last 20 years, The Work Truck Show has continued to expand. NTEA now calls the entire week around the show Work Truck WeekÔ.

Kristen Simpson
Simpson Communications, LLC
Location:Farmington Hills - Michigan - United States
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Page Updated Last on: Aug 27, 2019
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