NABCA Releases Control States Nine-Liter Spirits Sales Results for May

Control State results for nine-liter beverage sales for May 2019
ALEXANDRIA, Va. - Aug. 15, 2019 - PRLog -- During May nine-liter control states spirits case sales grew 4.2% over same period sales last year despite an impressive 8% comp. Alabama(9.9%), Iowa(5.1%), Idaho(6.1%), Montgomery County Maryland(2.6%), Maine(3.8%), Mississippi(5.0%), North Carolina(7.3%), Ohio(6.2%), Oregon(5.6%), Pennsylvania(1.8%), Utah(3.9%), Virginia(6.6%), and West Virginia(3.9%) reported monthly growth rates for May exceeding their twelve-month trends. Michigan(0.9%), Montana(-4.1%), New Hampshire(1.7%), Vermont(1.7%), and Wyoming(0.0%) grew at rates that fell short of their twelve-month trends. Control state rolling-twelve-month volume growth, 3.0%, slipped from April's reported 3.3%. Spirits volumes grew 4.3% year-to-date compared to 3.8% a year ago.

Control state spirits shelf dollars grew at 7.1% during May while trending at 5.9% during the past twelve months. Alabama(11.2%), Iowa(8.7%), Idaho(7.9%), Montgomery County Maryland(4.1%), Mississippi(8.8%), North Carolina(10.8%), Ohio(9.7%), Oregon(7.0%), Pennsylvania(6.0%), Virginia(10.1%), and Vermont(5.3%) reported growth rates exceeding their twelve-month trends. Maine(5.2%), Michigan(3.3%), Montana(-2.4%), New Hampshire(2.8%), Utah(4.4%), West Virginia(5.5%), and Wyoming(-2.1%) grew shelf dollars at rates lagging their twelve-month trends. Shelf dollars in the control states are up 6.9% year-to-date compared to 6.5% last year-to-date.

Price/Mix for May is 2.9%, an improvement upon April's 2.2%. Irish Whiskey, with 2% share of the nine-liter case control states spirits market, was May's fastest growing category with 10.8% reported and a twelve-month trend of 11.4%. Domestic Whiskey, with 15% share, reported 8.5% growth and a 5.4% twelve-month trend. Vodka, with 35% share, grew during the same periods at 4.4% and 2.7%, respectively. Brandy/Cognac(4.6%), Canadian Whiskey(2.8%), Cordials(3.4%), Domestic Whiskey(8.5%), Gin(0.3%), Rum(0.6%), Scotch(0.1%), and Vodka(4.4%) grew at rates exceeding their twelve-month trends, while Cocktails(-0.2), Irish Whiskey(10.8%), and Tequila(7.0%) grew at rates lagging theirs.

May's nine-liter wine case sales growth rate was -1.8%. Pennsylvania (reporting -2.7% nine-liter case growth for wines), New Hampshire (-1.6%), Utah (2.4%), Mississippi (-0.2%), Montgomery County Maryland (-0.5%), and Wyoming (-3.1%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states was -1.7%, down from April's reported -1.4%.

For the full release, visit the NABCA website at:

Maggie Barchine
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Location:Alexandria - Virginia - United States
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