10 Rules to make the best and most efficient background video for your site
"You will never get a second chance to make a first impression"
American actor, humorist, newspaper columnist
Background video is about a great first impression. Now it's one of the popular trends now in web design. Digital marketers admit that this approach makes webpages look more attractive, live and modern compared to the static images. More important, adding background video may increase your conversion rate +138% or at least 2,38 times (look at excellent A/B testing experiment with adding a background video to the homepage (https://www.foodbloggerpro.com/
Our 10 Rules based on real cases and our own experience will help you to extract maximum from adding background video.
How to make the best marketing investment – just 10 rules to follow
Rule #1 Use only relevant videos
The clip you place on your homepage should maintain the message and show what is your company/service/
Beautiful but irrelevant videos create the mess in the head of a visitor. And definitely downgrade engagement and intention to go deeper on your site.
An excellent example of the power of background video from Powerhouse Company (https://www.powerhouse-
Powerhouse Company decided to demonstrate the creative process and to introduce their works using background video. Amazing impression. The video is relevant, beautiful with smooth transitions and definitely tells a story. One of the best example of homepage clip. And time when site is downloaded and starting show video is very short.
Rule #2 Don't disrupt the focus on the main message
If your homepage contains other elements like text with the main message, make sure that they do not compete with the background video. At least the main message should win in this competition. In order to give it a good chance to win in this visitor's attention battle you can to increase the font size, using contrasting font colours for your message and use shadowing overlays to make video less catching but still clearly visible to the visitors.
Interesting example with background video in the hotel industry from Contemporary Hotels, Australia (https://contemporaryhotels.com.au/
Background video itself is rather good. But main message is not very easy to read and video completely 'steals' visitor attention. Which is not great.
Learn more at