Giki App Launches Hero Badge to Identify Most Sustainable and Healthiest Products in UK Supermarkets
Giki's new Hero badge encourages people to live a healthier lifestyle and significantly cut our environmental impact, up to 30% against UK average
By: Dare PR
Launched in May 2018, Giki is a mobile app informing users about the UK supermarket products they buy and companies they buy from, awarding badges to products based on sustainability, health and fairness. Giki's aim is to make sustainable living easier by providing transparent, independent information connecting consumer values with their shopping decisions, allowing them to scan products' barcodes through the app and see which badges have been awarded. Giki encourages full transparency and sustainable consumption by drawing on a number of different data sources such as product information, government guidelines, scientific research, and 280,000 UK supermarket products in the Giki database..
The Hero badge follows a strict screening process using Giki's 13 other badges to select products that do not have a very high carbon footprint, don't contain palm oil which is not sustainable and where applicable, support animal welfare, fairtrade and sustainable fishing. Once a potential product has passed these restrictions, it must get 4 badges out of the following to receive its Hero status: Responsibly Sourced, Organic, Better Packaging, Low Carbon Footprint, Animal Welfare, No Additives, Healthier Options, or be Supergreen - which means green on pack traffic light indicator for salt, sugar and fats. A basket of Hero products will help materially reduce the overall environmental impact of shopping compared to the UK average (up to 30%) with less carbon, water and land use, and greater biodiversity when it has a strong spread of organic products.
"As the food and drink we consume makes up around a quarter of our total environmental impact, choosing sustainable food is a really good way to reduce our impact" says Jo Hand, co-founder of Giki. "In addition, a sustainable diet can cost less than a regular one, due to the reduction in meat and cheese which tend to be an expensive component of the weekly shop."
For more details, visit Giki's website https://gikibadges.com/