Bondi Sands appoints Honchō as UK search marketing agency partner
Australian beauty and self-tanning brand Bondi Sands has selected Hertfordshire-based search marketing agency Honcho to be its UK partner
Bondi Sands sells a complete portfolio of self-tanning, sun care and accessory products, and already boasts stockist partnerships with the likes of Superdrug, Boots, Sainsbury's, Morrisons and Tesco since its UK launch.
Lucy Culhane, Digital Brand Specialist at Bondi Sands adds: "We chose to work with Honchō because we were really impressed by their digital retail expertise and were confident that they'll be able to lead our UK proposition. We have been lucky to not only partner with an agency that fully understands the competitive and changing landscape that we're in, but has supplied a thorough multi-channel approach that is already bringing us results. Honchō really understands the Bondi Sands brand. They have already been able to create impressive content and outreach strategies that strongly align with our ATL marketing plan."
It's increasingly evident across the retail industry that an online presence is crucial to boost conversions and performance results for e-commerce sites.
Syed Ali, Head of Performance at Honchō comments: "Bondi Sands has a strong heritage and is a respected brand worldwide. In the UK, tanning and beauty markets are increasingly competitive;
The appointment comes following Honchō's recent rebrand; which saw the agency commit to its retail heritage and affirm its retail specialism after leading SEO, PPC and PR campaigns for the likes of Mothercare, eBay, Gumtree, Simply Be and Ariat.
Headquartered in Hertford, UK, Honchō provides tailored solutions in SEO, Paid Search, Social Advertising, Content Marketing, Outreach and Digital PR to retail and automotive companies including eBay, Gumtree, Renault Retail and Group 1 Automotive. The company is independently owned.