NewsReach.in-OYO of Local News
By: Vyomeen Media Pvt Ltd
Since decades, the local and regional news publishers have been struggling with unbeatable competition from the mainstream media platforms. The local news stories die down somewhere in the noise of the mainstream media, hardly making their way to the audience. Consequently, the local rep
Reporters do not get due recognition for their efforts. This also takes a toll on the local news publishing industry, as it cannot sustain the high print costs in the face of low circulation and dwindling ad revenues.
NewsReach.in, a regional and hyper-local news aggregation platform, is now helping the local news publishers to solve this problem by providing them with a free digital platform that facilitates a global exposure for their work. NewsReach.in helps local publishers reach their readers digitally. Not just this, they can also monetize their content to generate a steady revenue stream – through ads or by selling their content to the big-name players.
NewsReach.in has roped in the perfect team to successfully execute this idea. Ashish Shah and Hiren Shah have a long-drawn experience in working with the publishers & advertisers' industry for more than two decades. They are well versed with the intricacies of the online advertising and publishing industry. Darshan and Soniya – the co-founders - are law graduates & first-generation entrepreneurs. They bring in fresh perspectives and innovative ideas to the table. This venture shows great potential to do well. The fact that it has already onboarded 1100+ publishers & has more than 600k MAUs (Monthly Active Users) within a short span of 6 months, is a testimony to the same.