Spire Agency Takes Home Nine Hermes Creative Awards
By: Spire Agency
Spire Agency was recognized in the following Hermes categories:
• Platinum Award – Airbus Helicopters – Dallas Cowboys Founders Suite Promotion – Print Media/Design/
• Platinum Award – Dynata – Dynata Logo – Print Media/Design/
• Platinum Award – Airbus Helicopters – NFL Team Owners Box – Print Media/Design/
• Platinum Award – Airbus Helicopters – Dallas Cowboys Founders Suite Promotion – Print Media/Marketing Collateral/Branding/
• Gold Award – Airbus Helicopters – NFL Team Owners Box – Print Media/Marketing Collateral/Branding/
• Gold Award – Airbus Helicopters – NFL Team Owners Box – Print Media/Advertising/
• Gold Award – Airbus Helicopters – Dallas Cowboys General Suite Promotion – Print Media/Design/
• Gold Award – Airbus Helicopters – Print Media/Design/
• Gold Award – Airbus Helicopters – Print Media/Marketing Collateral/Branding/
The majority of the hardware taken home was received for Spire's recent work with Airbus Helicopters.
As the world's leading luxury helicopter manufacturer, Airbus Helicopters needed a way to engage with the handful of people in the country who could possibly afford one. Spire Agency worked with Airbus to help it maximize its sponsorship of the Dallas Cowboys by engaging with the businesses and executives who own suites at the stadium, along with visiting NFL team owners.
Spire worked with Airbus to create several custom, high-end promotional items specifically targeting suite owners and visiting NFL team owners. In addition to raising brand awareness, the item was created to promote complimentary flights; the sales team used this offer to get the recipient to appreciate the full luxury helicopter experience while identifying potential buyers. The promotion was an unqualified success, with an astounding 50% response rate from the NFL owners, a 37.5% response rate from suite owners, and reports from the client that the promotion generated several new leads that the company is currently nurturing. In addition, the promotion was a success in raising awareness of Airbus Helicopters as an ultra-luxury brand to this elite audience and their guests all season long.
"We are ecstatic to be so heavily recognized by the Hermes Creative Awards committee," said Spire Agency Partner and Chief Creative Officer Kimberly Tyner. "We are honored to be working with such great clients that allow us the freedom to do great work. I'm so proud of the team."