- Aug. 6, 2019
by JSL Lifestyle is a celebrated stainless steel lifestyle brand, known for its innovative designs across homeware and home spaces, covering wide range of décor and home fashion. Founded 15 years ago, the essence of Arttd'inox
is in its French inspired name signifying Art in Stainless
, striving to make luxury wonders. The brand is spearheaded by Mrs. Deepikka Jindal
, a strong women visionary and sharp entrepreneur, who has lead the brand on the forefront, for over 1.5 decades in India, with presence across retail formats. With this strong pedigree, the brand strongly supports women led initiatives and causes around this.
Being led by a woman entrepreneur, Ms. Deepikka Jindal
, the entire JSL Lifestyle team along with the Chief Executive Officer – Mr. Mandeep Singh
, believe in empowering women in divergent spheres. With the given perspective and to further strengthen their women-centric motive, Arttdinox decided to associate and host a press-meet for the Internationally acclaimed film 'It's a Girl'
, directed and produced by Mehnaaz Nadiadwala
, spreading the awareness about the growing needs to educate the society against the social evils that circumscribe a woman's life span, right from the birth. Ms. Nadiadwala is the Daughter of AG Nadiawala, a living legend, with more than 100 films under his banner. A recipient of the Mother Teresa Award in 2016 and a doctorate in strategic Managment with specialisation in global and cultural issues, Mehnaaz Nadiawala is pleased to join hands with Arttdinox. "I have always loved the class that Arttdinox brings in its Stainless products and I cannot think of a better organisation that resonates with the ideology that this film represents. The drive of women empowerment is what this brand upholds which is a direct metaphor to what I perceive this movie to depict", stated Mehnaaz.
With an aim pivoted around creating stainless products for our humble abodes, Mr. Mandeep Singh
also believes that Arttd'inox
is a classified personification of the 'of women...by women…for women' ideology. Being the brainchild of Ms. Deepika Jindal
, the brand strongly believes that women are the catalyst and the most effective tools for implementing reformist changes. She has contributed to nurturing lives through the products of this organisation and also on a societal level. Stating their prime motive behind supporting such a noble cause, the CEO of the company Mandeep Singh
said "We take pride in associating Arttd'inox
with the movie 'It's a Girl'
. It is high time that we change things around us, given that India is pacing to be one of the most progressive nations in the world. https://www.arttdinox.com/