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Follow on Google News | Crossroads Brewing Co. Singapore Acquire The Pump Room, Clarke QuayVenue to be renamed "THE CROSSROADS" in major brand play which sees Crossroads move into Microbrewery
The acquisition sees Crossroads Brewing Co. Singapore taking full control of The Pump Room outlet. The premises is currently undergoing a major refurbishment prior to a full relaunch which is scheduled for Saturday 7th September with the venue to be re-named "THE CROSSROADS". The venue boasts the largest live performance stage in Clarke Quay as well as the microbrewery which provides an exciting opportunity for The Crossroads brand to not only brew fantastic craft beers on site but to also showcase and become synonymous with the best local & international live bands on their stage whether it is cover bands or originals. Jim Kellett, Founder Of Crossroads Brewing Co. explains… "When presented the opportunity to acquire such a unique and iconic venue right at the crossroads of Clarke Quay, it was like the stars had aligned for us. We had been searching for over a year to find the right venue in the right location that would become the flagship outlet for the Crossroads brand and we truly believe that the old Pump Room site is a fantastic location from which to do so. We have already brewed three fantastic seasonal craft beers from our master brewer, Wes McCann, which have been very well received by our customers and we have been showcasing an extraordinary range of great live bands, gracing our stage with a diverse genre mix from Top 40's, Rock, Blues & Latino. We have more exciting live events planned for the near future and with a new food menu which is being crafted to compliment our beers we feel we have a truly unique offering for both locals and overseas visitors alike. We are very enthusiastic that this will be the continuation of a fantastic Crossroads journey from the beer brand perspective but also the start of a similarly exciting journey for our venue concept that we hope to growing upon in the near future". www.crossroadsbrewingco.sg End
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