- Aug. 1, 2019
-- More than 1 trillion USD is directed towards the Event industry in 2018, equal to the GDP of the top 20 countries in the world, according to Event Industry Council. Amongst this, 40% comprises of special events, corporate events, conferences, seminars and networking meets itself. With the event industry progressing at this rate, organizations are constantly evolving to create unique and authentic experiences. Destinations top the list for special event planners to offer customized experiences to their clients changing demands of out of the box, never done before events. This has ultimately given rise to an ever-rising demand to find new or unexplored destinations to host luxury events and celebrations going back to the roots of culture and heritage and culminate those values to orchestrate an incredibly customized experience with every special event. Many things have changed in more than a decade, including how we define luxury.
Scouting a location is vital part of the event planning and also a key decider of the exquisite experience that follows. Kristin Banta
, Founder & Creative Director, Kristin Banta Events, USA,
one of world's top digital media influencer for the weddings & events industry shares "At a time when our clients are asking for new experiences and the success of many corporate programs is based upon providing unique content to its attendees, finding fresh emerging luxury markets in which to host is a necessity." Adding to this thought is Lindsay Landman
, Founder of Lindsay Landman Events, USA
, voted as one of the top special event planners in the world by reputable media outlets such as Harper's Bazaar, Vogue and others comments "My clients are seeking creativity not only in how we produce events, but also where we produce them. They, and their guests, are more adventurous travelers, so I must fulfill the need to explore new destinations and make these locations attainable for my clients' celebrations."
New destinations and luxury experiences is a common request high end special event planners receive from their elite clients. A conventional hotel ballroom or banquet hall, nuptials in a marquee by the beach, a special event at a palace or museum have all been done time and over again, and today clients expect their planners to come up with an out of the box unique experience. "I think it is extremely important to explore new areas for weddings & events because everybody has been almost everywhere. Our job as planners is to give suggestions that will make things unique, and part of that is exploring new destinations."
says Sonal J Shah, Founder, Sonal J Shah Event Consultants
, who is USA's most renowned celebrity expert on South Asian and Cross Cultural weddings.