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Follow on Google News | Capitalizing on the massive MICE, the MILT Congress gathered industry stalwarts in Mumbai & DelhiThe MILT Excellence awards held in conjunction with the congress honoured top corporates, travel agencies and luxury travel planners for their out of the box initiatives
By: Yardstick Marketing Commenting on the same, Stephan Neidhart, Area Manager GCC, India, from the sponsors - Zurich Tourism says "This is a great platform to network with Indian corporations especially from the tourism board as we can now understand and we can adapt to the kind of business the MICE industry is forwarding with. Also, individuals and corporates of the MICE sector have this splendid opportunity to engage in thought-provoking and informative discussions that can help us reshape our strategies for the future." Further emphasizing on the quality of the engagement, Mukesh Jain, Sr. GM Marketing, Havells states "It was an excellent platform to meet and network with lot of consulates, DMC's & Luxury Hotel Chains. It has turned to be an eye opener for a company like Havells as we could score one-to-one interactions with destinations, tourism boards and hospitality experts from all over the world." India's luxury travel market is growing rapidly with an annual projected growth rate of 12.8% by between 2015 and 2025. As per reports, India will account for 50 million outbound tourists by 2020 making India the 6th largest business travel market. Commenting on this growing market, Jamie Alvarez, CEO, World Dimension, claims "This is the first time in India that we have attended such a big scale and quality MICE event, we see great potential for the upcoming business. The sessions given by the industry experts were extremely insightful and it is inspiring to see a room of passionate, motivated individuals working towards the same goal – making the MICE industry bigger, better and bring more innovative ideas." Further highlighting the overall event, Rohit Lamba, VP & Head Branding, Jindal Steel & Power Ltd. says "The event gave us enough exposure to connect with tourism boards and travel luxury corporations as we sat together and understood each other's requirements, now that creates a transparent module to exchange ideas and focus on customization and make the MICE industry much stronger. It has been an educative session for me as an experience. I look forward to being a part of future editions of this excellent forum." End
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