Attn: Newspaper Publishers, Editors & Sales Managers re Climate Change and the Newspaper Business
Here is some information about a proposal for a new kind of nature and home type section that could generate very substantial revenues for newspapers, and it could be done by large and small newspapers in every city and town across the planet.
Along these lines, Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California, has developed a proposal for a new kind of
nature and home type section that could generate very substantial revenues for newspapers, and it could be done by large and small newspapers in every city and town across the planet.
"These kinds of sections can be started immediately, says Barrows, and they could be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis, and an annual basis, and there would be many downstream revenue possibilities, too."
"There are already a tremendous number of advertisers that already spend a lot of money in nature and home type content, and this kind of content could generate very substantial revenues on an ongoing basis from a wide variety of local, regional and national advertisers.
Plus, it's news, it's information, it's educational, and it will be very easy to produce, very easy to promote and very easy to sell," says Barrows.
The proposal he has developed includes samples of copywriting and layouts that can help keep the content interesting, entertaining and informative, and it also includes a sample of the kind of money that many advertisers have previously been spending in nature and home type content.
"In today's media climate, with tremendous competition for every advertising dollar in the marketplace, this kind of content is something that would be perfect for large and small newspapers in every part of the globe," says Barrows. "Television stations won't do it, radio stations can't do it, and it would be perfect for daily and weekly newspapers."
In addition to the "Money Grows on Trees and other Natural Scenes" proposal, Barrows has also developed several other proposals for some projects and promotions that could also generate tremendous revenues for newspapers and multimedia companies.
For more information about these proposals, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations at 650-344-4405.