Soft Skills Series: The Power of Mentoring

The importance of soft skills, training and mentoring to the current workforce
By: The Chartered Institute of Marketing
WILMSLOW, U.K. - July 23, 2019 - PRLog -- Type the word 'mentor' into Google and it will return over 392 million results, ranging from articles to videos, self-help guides to podcasts. Seeking a mentor to improve yourself is hugely popular today, but the idea of mentoring has existed since at least ancient Greek times, with the roots of the word linked to 'Mentor' son of Alcimus in the famous Greek poem Odyssey. Today, it is a term recognised the world over as someone who imparts wisdom to and shares knowledge with a less-experienced colleague.

So, what is available to the modern marketer and why should he or she consider it?

To answer this, I travelled to Cheshire to speak to Mercè Cozens, CIM mentor and founder of the Think Beyond marketing consultancy. Mercè believes in a philosophy of mentoring and developing a culture of change that empowers and drives confidence in marketers. Think Beyond offer mentorship to marketers and women in business with the ethos of giving back to the profession and spreading the benefits of mentoring across the marketing region.

Giving back is as rewarding as receiving

Think Beyond founder Mercè puts it best during our chat by stating: "I am delighted to give back to the marketing community and help empower fellow marketers through the CIM mentoring scheme. Partnership and collaboration are central to our philosophy at Think Beyond. As a team, we are passionate about business growth and supporting marketing talent."

Accelerating your career

Mercè and her team are part of The Chartered Institute of Marketing's comprehensive mentoring scheme designed to match aspiring and developing professionals to the experience and knowledge of a mentor that will suit them best. All CIM mentors are experienced and specialised marketers. Our mentors vary from management level through to CEOs and directors – they are available to provide guidance on upcoming campaigns as well as career progression advice.

Why not start today?

Interested, want to learn more or become involved in CIM's mentoring scheme? Simply access the mentoring platform through your MyCIM and follow the simple instructions.

To find our more and for an extended version of this article click here:

About Think Beyond marketing consultancy

Think Beyond is a marketing management consultancy operating in Wilmslow and Alderley Edge in Cheshire, with a focus on marketing strategy and planning. Utilising the science of marketing to grow sales and increase ROI, Think Beyond partners with you to accelerate your potential. Think Beyond's five key service pillars are: Business consultancy and workshop training courses, digital strategy, marketing automation, inbound marketing and improving sales. For more information, please visit

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