KING's introduces technology to design premium footwear with their second store launch at DIFC

By: Yardstick Marketing
 
 
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DIFC, UAE - July 17, 2019 - PRLog -- King's announced the launch of its second store at Gate Avenue, located at Dubai International Financial Centre. Following the success of its existing store at Bur Dubai, the new store offers a complete range of customised shoes collection. Spread across 135 sq. ft, the new store offers some of the most fashionable shoes, truly making it a shoppers' paradise!

Announcing the launch, Mr. Nilesh Karani, CEO, King's said, "We are delighted to introduce our legacy and craftsmanship of over five decades at our second store in Dubai. It is a significant achievement for us and underlines the importance of Dubai for King's. We have seen a great demand for customisation of shoes that reflect the persona and style of our customers. Our qualified craftsmen work with the finest products to design shoes that are meticulously designed bringing it at the forefront of the newest trends.  It has been our constant effort to enhance customer experience at our stores with superior merchandise, service, and the overall international shopping ambience that King's has to offer. With our experience of almost more than five decades, King's is always looking forward to enter new markets and explore further opportunities.

"The new store complements every aspect of your lifestyle - whether at work, at leisure, or social gatherings and offers an entirely new collection of Custom Men's Goodyear Welt, Men's Casual range of Sneakers, Ladies Dress and Slipper Shoes and plethora of Patina choices for trendy and affluent youth.

The 'MADE TO ORDER' section on King's website (www.kingstraders.com) has been launched to provide a 3D experience in the customization process. Customization starts with Shoe Model selection from Men's Dress, Casual, Slipper, and Ladies Dress, and Slipper models. The Men's Dress collection has Goodyear Welt option as well.

The new store offers lace-ups in Oxford and Derby's to the more sophisticated Monk-Straps, Loafers, Sneakers, and Chukka and Chelsea Boots. An interactive 3D interface will allow you to move the shoe around and customize every part of the shoe using your mouse or touch on the tablet. Customer has the choice of customising materials from Box leather, Painted leather, Pebbled leather, Suede and other Sartorial Textiles in a plaid print, linen and even in velvet. More options in Sole range and Toe decoration are available for customization.

A custom shoe typically takes 4-6 weeks in the making as it is especially handmade by the cobblers in Europe who have been passed the shoemaking skills down a generation. Additionally, the store will have Luxury and Premium Socks, Belts, Pocket Squares, Handkerchiefs and Shirts in the coming months.
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