The Poster Sale's van Aswegen Taps Into Business, Social Opportunity
By: Greenville Area Development Corp.
Long produced and coveted for their reproductions of famous art -- they also promoted the plays of Shakespeare and informed citizens of government proclamations for centuries -- the modern poster as we know it dates to the mid-1800's when the printing industry perfected color lithography and made mass production possible.
Eye-catching and informative, posters have been a frequent tool of advertisers, event promoters, musicians, film companies, government organizations – along with propagandists, protesters and other groups trying to share a message. They come in all shapes, sizes and colors. And what college student hasn't scrounged for cool posters to adorn their dorm room or sorority wall?
Admit it… you've been there as well. We all have.
Thanks to poster aficionado and entrepreneur Mandi van Aswegen, posters are making a comeback.
Ms. Van Aswegen's creative enterprise the Poster Sale, based in Greenville, South Carolina is a social enterprise that arranges and sets up pop-up poster sale events on college campuses across the country. With a team that travels coast to coast, the Poster Sale has established contracts with universities across America, and their efforts will directly reach more than 500,000 eager, open-minded students beginning this Fall.
"Posters are a passion for us, and we bring them directly to our campus partners with a turnkey annual event," said Ms. Van Aswegen. "We've managed poster sales on college campuses nationwide for years, fine-tuning the process and enhancing today's experience for the students who attend."
Ms. van Aswegen sees posters as a form of contemporary cultural expression, and her goal is to capture the "modern college Zeitgeist" while empowering sales teams and providing an excellent source of fundraising for campus partners.
"We are proud to be a social enterprise, valuing the impact we have in the artistic community equally with our financial profitability,"
Ms. Van Aswegen's interest in social entrepreneurship during her college years at the University of North Carolina at Chapel Hill, where she earned her B.S. in Business Administration, ultimately translated into the launch of the Poster Sale. After graduation, she led social enterprises including serving as COO of BANGS Shoes and as vice president of entrepreneurship education at non-profit Honor Loan. Based at 1111 West Bramlett in Greenville, SC the Poster Sale intends to make a "significant, undisclosed investment" and to hire at least four new full-time associates and over 20 additional members of traveling sales teams in the coming months.
Visit the company online at http://www.ThePosterSale.com.