- July 10, 2019
-- Are you so hooked on your mobile phone that it has become your alter ego? Yet you value your privacy? Well you will soon have to take a call on which you value more. Mobile marketing is all set to take over your privacy in a big way. Geo-location is ready to take advertising to the next level. A whole new world of possibilities for marketers is opening. That is because the mobile phone is fast becoming the up-close-and-
personal marketing medium.
The power of knowing what you want and where to find you is indisputable. The technology to combine a person's location within a few meters at any given time with which websites or mobile applications have been visited on their smartphone's browser will come embedded. Mobile marketing will be able to make smart offers depending on your geo-location and what outlets are close to you. This will automatically save us from a lot of irrelevant marketing messages which only serve to irritate one. Few things can be more irritating than being bombarded with offers related to what cannot possibly interest one. This way mobile marketing will be able to link local businesses to mobile advertising.
This new found sharpness of marketing efforts would extend also to email marketing. The technique of grouping people according to their browsing behavior, behavioral targeting, is already an established practice on the internet. Consumer profiles based on purchase patterns are sold to advertisers who match their needs with their marketing messages though the user's identity is never revealed.
Like the opt-in and opt out options that email advertisers have to offer the recipients, businesses are now required to ask mobile phone users if they will consent to their 'current location' being used. That acceptance gives the company permission to track you and serve messages, some of which may be from third parties. From a legal perspective you are now in a business 'relationship'. So this would be a good time to invest in email marketing to sharpen the focus of your marketing thrust.
Source: Delhi Courses official Blog @ https://delhicourses.in/