MasterPieces Acquires Baby Fanatic
MasterPieces becomes a one-stop shop for sports fans to find fan gifts and gear suited for ages 0 to adult
By: MasterPieces Inc
MasterPieces is uniquely positioned to bring the extensive line of baby products to a wider fan-base. The MasterPieces sales team will manage the existing Baby Fanatic retail customers as well as expand the availability of the products through its dynamic network of sports merchandise channels. In addition, online product sales availability will be linked into the MasterPiecesInc.com shop as well as directly from the existing www.BabyFanatic.com site.
David Rolls, President of MasterPieces, said, "Baby Fanatic has been an industry leader in sports team fan-gear for babies for over 15 years. We're thrilled to add to our sports category with these exceptionally high-quality products."
Appropriately, the acquisition allows a genuine fulfillment of the Baby Fanatic classic tagline, Where Little Ones Become Big Fans. MasterPieces now becomes a one-stop shop for sports fans to find fan gifts and gear suited for ages 0 to adult. "From pacifiers and sippy cups to games and playing cards, there is something for every sports fan," Rolls said.
The Baby Fanatic line currently includes professional and collegiate sports team Bibs, Pacifiers, Bottles and Sippy Cups, Security Bear Blankets, adorable Pre-Walkers, and Gift Sets. Complementing the existing MasterPieces' MLB, NFL, NHL and NCAA licenses, these new fan favorites will join the award-winning MasterPieces' sports stadium panoramic puzzles, checkers, dominoes, playing cards, matching games, FANPANS bakeware, and many other toys, games and houseware accessories.
About Baby Fanatic (www.babyfanatic.com)