#ILOVERIO – I Love Rio presents great photo opp on the way to Rio de Janeiro's Sugar Loaf
As of June 19th, a #ILOVERIO sculpture has been on display on the Morro da Urca, the landmark mountain and passage that connects to the world famous Sugar Loaf.
By: I LOVE RIO
The official inauguration of the sculpture saw Rio de Janeiro's municipal band perform "Cidade Maravilhosa,"
Born out of an idea of Riccardo Giovanni, founder of I Love Rio, the #ILOVERIO totem will stay on the Morro da Urca through August - later it will be placed in other well-known locations throughout Rio de Janeiro.
"The new totem is going viral and becoming a treasured photo opp, both for residents and visitors alike" states Mr. Giovanni. "When we first mounted the sculpture I had to stand in line to get close to it."
"Visitors photograph Rio de Janeiro in many ways, but when the pictures get posted on social media the message is often lost in the shuffle, as people just skim through the feeds and do not read the captions. With this sculpture anyone can take a picture of the message itself and be next to it, on it, or even in it!" concludes Mr. Giovanni.
Designed to reach far beyond tourism, I Love Rio embodies love, pride and the cultural identity of a city and presents them as they intertwine into one another. It took hold by turning the symbol into a brand available to local businesses aiming at new markets and distribution channels.
Once featured on the monument of Christ the Redeemer, I Love Rio's unique marketing strategy combines the world's largest portal for a city, information in many languages, books (http://www.thinkrio.com/
Over the years, the work resulted into international recognition and several awards, including the prestigious Tiradentes Medal (Medalha Tiradentes).