Adrian Waine Reveals the Truth About Manufacturing

Too often, news stories focus on a narrative of mass manufacturing decline. Adrian Waine, specialist industrial photographer from Photography for Industry, urges manufacturers to take steps to correct misconceptions about the sector.
By: Photography for Industry
Adrian Waine's award-winning shot, commissioned by Atlas Copco
Adrian Waine's award-winning shot, commissioned by Atlas Copco
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Ellesmere Port - Cheshire - England

ELLESMERE PORT, U.K. - July 4, 2019 - PRLog -- "What is the most powerful, immediate and impactful means for today's manufacturers to get their message across? The answer is visual," suggests Adrian.


While a finished product is one crucial piece of evidence of quality output, capturing the processes involved in manufacturing can shed a whole new light on this sector.

"Employment in the UK is seen as very much service-based and largely white-collar, but manufacturing continues to play a critical role in the economy, and, with its impact on supply chains, it has a far wider reach than people perhaps realise."

This is borne out by a report from Oxford Economics, commissioned by the Manufacturing Technologies Association (MTA), which estimates the total impact of manufacturing on UK GDP in 2016 to have been £446 million.

Manufacturing supports around 7.4 million jobs within its sector, and a further 1.8 million in other sectors supporting it.

"It is important for manufacturers to be able to raise the profile of what they do, and to change perceptions to more accurately reflect the value they bring to the economy."


What does manufacturing in the 21st century look like?  This is where industrial photography can play such a crucial part.

"There is undoubtedly a powerful visual impact that modern manufacturing can have, whether this is about the intricacy of electronic interfaces, the monolithic vastness of automated production lines, or the skills of the individuals involved"

Images gain the instant attention of audiences and convey messages without the need for words. They can help establish an immediate connection.

For many manufacturers, their own perception of what they do is sealed off from the outside world, whereas, a different visual perspective can uncover the drama and power inherent in their work. This can become a powerful marketing and communications tool.


Publicity for manufacturers needs to be eye-catching. The assumption many manufacturers make is that what they do does not translate into marketable material. However, striking photography can make a huge difference.

"A well-publicised, widely shared and published photograph can mean a big boost in raising awareness."

Adrian won EEF's Manufacturing Photography Competition in 2017 with an image he shot for Atlas Copco's compressed air processes.

The image was published in the national press, on full page articles, with a combined readership of over two million.

"Manufacturing needs to shout louder about itself, and the right visual imagery can help it do it"

"The sector is changing, and it is increasingly specialised," Adrian concludes.  "At the same time, it needs to attract investors and reposition itself in the public eye as a dynamic industry."

How would you use the power of photography to raise the profile of what you do, and transform people's perceptions about the industry?


With over thirty years of industrial photography under his belt, Adrian Waine's aim is to work with organisations who consider imagery an essential part of their business and aim to use great photography as a means of magnifying their reputation and using it towards the winning of future business.

Discover more about him by calling 0151 356 3855 or visiting

Location:Ellesmere Port - Cheshire - England
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