Get personal with Brother's new label printer

Brother launches the VC-500W label printer with ZINK technology for a full-colour, fully customisable experience
By: Brother Australia
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* Brother Australia

* Technology

* Sydney - New South Wales - Australia

* Products

SYDNEY - June 28, 2019 - PRLog -- Brother's VC-500W is an innovative, full-colour direct label printer, that allows users to completely customise their labels and enhance their DIY craft and home projects on high gloss, photo quality paper. Designed to work with an app on your mobile device, the VC-500W creates easy-to-make labels using ZINC Zero-Ink™ Printing Technology, that prints in a spectrum of colours without the use of ink. This cutting-edge technology guarantees the user a professional finish on every project they wish to personalise, from DIY craft to home office organisation.
The secret is hidden in the label rolls, where colour crystals are embedded inside the ZINK Paper and are activated with heat to create a high-quality, full-colour print. As the printer uses continuous length rolls that come in a choice of 5 widths (9, 12, 19, 25 and 50mm), users have the flexibility to design, print, and cut labels up to 430mm long. From small gift personalisation or message tags, through to printing full colour images, the range in size and length ensures that every label has that personal touch.
Home users can create labels from the convenience of their PC, Mac, iOS or Android mobile device, connected to the machine through Wi-Fi or USB connectivity. With the use of the free Brother Color Label Editor mobile app or P-Touch editor label design software, users can import photos directly from their phone library and Instagram account to the app. Coupled with easy-to-print mobile technology such as Apple Air Print, photo walls and scrapbooks can be pulled together in no time at all.

"Gone are the days where your label printer was only for marking schoolbooks, and pantry items. It can now be used for scrapbooking, printing photos for the fridge or photo wall, creating personalised gift tags, printing recipe cards with photos, designing sophisticated labels for gadgets around the home, jazzing up school projects, and so much more", says Stefanie Dixon, Marketing Manager (SMB) at Brother International Australia.

"This label printer was designed with versatility, connectivity, and ease of use in mind. Unlike other printers on the market, the VC-500W adds that little touch of personalisation with vibrant colours for everyone in the family."

The VC-500W is available now online from Officeworks. It will be available in Officeworks stores from July 15th, 2019 and Brother Authorised Resellers from September 15th, 2019.

Product Overview:

• RRP: $329
• Available now online at Officeworks and in stores - 15th July
• Available from Brother Authorised Resellers – 15th September

 • Print colours: Full colour
• Print technology: Direct thermal using special label media
• Roll widths: 9, 12, 19, 25, 50mm
• Roll length: Continuous up to 5m
• Connectivity: USB (for PC/Mac), Wi-Fi (for PC/Mac and printing from iOS/Android app)
• Print speed: 8mm/sec
• Print resolution: 313 dpi
• Cutter: Full and half cutter
• Power: AC adapter

The ZINK Technology and ZINK trademarks are owned by ZINK Holdings LLC. Used under license.

About Brother International (Aust) Pty Ltd

In operation for more than a century, Brother is a global manufacturer of laser printers, laser and inkjet Multi-Function Centres, label printers, scanners and mobile products and is recognised for its range of technology-driven machinery used within businesses worldwide.
With corporate printing solutions at the forefront of its services, Brother boasts customer satisfaction across small, medium, and large businesses. Its printers have been recognised with 6 consecutive wins for the coveted PC Magazine, Business Choice Award, and 10 consecutive wins of Readers' Choice Awards. The organisation takes pride in its consistent efforts towards promoting environmental conservation and cost minimisation, particularly through providing solutions that encourage efficiency in the workplace.
Brother International Australia is a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. Brother Australia was established in 1977, with a head office located in Sydney and state offices nationally throughout Australia.

About Brother Earth:

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother's attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.

About ZINK Holdings LLC

ZINK Holdings LLC, a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK Zero Ink™ products. ZINK's Headquarters are located in Edison, New Jersey, its Research and Development labs are in Billerica, Massachusetts and its state-of-the-art manufacturing facility is located in Whitsed, North Carolina. For more information or to learn more about ZINK™ products, please visit

Renato Catalan
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Location:Sydney - New South Wales - Australia
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