- June 26, 2019
-- Lucia Fitzgerald, long time executive in apparel and home textiles and other consumer products, has announced the formation of L. Fitzgerald & Associates. The new firm is dedicated to helping midsize consumer product manufacturers and distributors reduce costs, time to market and quality defects through improved product development processes using LEAN and Total Quality Management.
"We plan to offer a variety of services around product and marketing strategies and implementation,"
said Lucia Fitzgerald, Principal. "In addition I am assembling a roster of extremely talented and experienced executives who can serve as interims in senior sales and marketing positions."Client Benefits
Midsize consumer products manufacturers and distributors can easily source products but they often lack sophisticated strategy development and the ability to match resources to strategy. By helping them align their organizations and processes in sales and marketing to their overall market strategy L. Fizgerald & Associates plans to give smaller companies the same level of consulting available to much larger enterprises.
Lucia Fitzgerald has more than 35 years' experience, fifteen years of which as at the former Springs Global where she rose from management intern to Division President. Stints at Collins & Aikman (Imperial Wallcoverings)
and WestPoint Stevens as well as on the retail side and in several startups round out her background. She earned an MBA from Harvard Business School and an MA from Johns Hopkins University in International Economics.