Otbt Celebrates 6 Years Of Best-selling Wedge With New Media Campaign

Off The Beaten Track (OTBT) takes you on a journey through the stories of customer's experiences with their beloved Bushnell wedges.
By: OTBT Shoes
LYNCHBURG, Va. - June 24, 2019 - PRLog -- Off the Beaten Track (OTBT) has become a wardrobe staple for many women throughout the nation. Lovingly called "My OTBT's" the Bushnell wedge was born January 9th, 2013. Container #GVCU4026274 toted 3,690 pairs that would be introduced to the American public for the first time. The creation of the Bushnell wedges was to be able to provide women a choice of having a wedge that was comfortable and fashionable. Six years later the wedge has exploded throughout retailers and homes. Named "American's Favorite Wedge" by a southern Florida retailer, the campaign is kicking off by celebrating all the individuals who have made the Bushnell such a success.

It's a celebration of 6 years of supporting women, and OTBT is sharing their memoirs on what the Bushnell experience means to them.

"People make a brand, and we're excited to start sharing personal stories of real women across the US. It's not about us. It's about them," Kristina Petrick, OTBT Creative Director said.

The campaign (https://www.otbtshoes.com/pages/my-otbt-story) will be running into the summer and consumers are encouraged to share their experiences and stories on otbtshoes.com. Stories, photos and experiences will be shared throughout the campaign on OTBT's social channels and website in honor of celebrating the Bushnell.


Made for walking the road less traveled, OTBT shoes are the comfortable shoe of choice for wrestles wanderers. A global fashion footwear brand of casual shoes for women, OTBT is designed with the traveler in mind, and features high quality materials, earth-inspired leathers and great attention to detail. OTBT is not just a brand; it's a lifestyle. Go Off The Beaten Track.

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