L.A.'s superfood brand, Xicama™, is test sampling their Jicama-based elixir at 2019 Toronto Pride

TORONTO - June 21, 2019 - PRLog -- The world's first Jicama-based functional health elixirs, Xicama™ (Hee-kah-mix),  and L.A.'s newest superfood brand, Xicama (https://xicamalife.com)™ is a proud supporter of the LGBTQ+ community and are bringing their healthy gut-health elixirs north of the border this weekend, to serve-up wellness shots throughout Toronto's most celebrated weekend surrounding freedom, love, expression and understanding.  Celebrity food experts, such as Goop's Gwyneth Paltrow, Food Network's Rachael Ray, and Genius Foods author Max Lugavere, are naming Jicama "The Superfood of 2019".

Jicama (hee-kamah), the star superfood ingredient of Xicama, and is a root vegetable native to Mexico. It has a fresh, lightly sweet taste, and is rich in Vitamin C, prebiotic fiber, and essential vitamins to boost gut and immune health.

"We are so excited to celebrate with the LGBTQ+ and Ally community at the 2019 Toronto Pride Festival.  I have been connected and passionate about the LGBTQ+ community for as long as I can remember," says Canadian native Mona Sharma CEO and founder of  Xicama™. "Having members of my own family and close friends fighting for basic human rights has inspired my own mission to help others.  The struggle for equality continues, and myself, my family and Xicama are empowered by those who have gone before us, showing the world what transformative effects love can have on a single soul and the soul of a community."

XICAMA + Toronto Pride Festival = LOVE

Where: Toronto Pride Festival Weekend

Saturday 4PM-6PM – TD Main Stage (Dundas Square)

Sunday 5PM-7PM – TD Main Stage (Dundas Square)

When: Friday, June 21- Sunday, June 23rd

What: Jicama gut health elixir sampling

Why: To hydrate Pride Festival attendees with a delicious pre-biotic elixir!  Drink to good health. Buena Salud!

How: Free test sampling throughout the weekend

Having just launched at Coachella 2019 in collaboration with Bar Lab, they launched their Xicamix™ healthy cocktail mix at the Broken Shaker pop up in the Rose Garden VIP area. "Jicama/Cucumber/Ginger" was the featured mix on the menu, boasting a classic, light, and refreshing flavour.

Xicamix™ cocktail mixes are available for purchase on Shopify across both the U.S. and Canada, and will be carried at various retailers, and The Gut Health Elixirs will be available for Fall 2019. Bar Lab has secured many pre-sales for Xicamix™ across their food service partnerships, and will be creating exclusive Jicama-based cocktails for their vendors around the world.

This only the beginning for Xicama™. Along with these new and innovative Jicama-based products, Xicama™ will be rolling out Jicama Water,  and Jicama Flour, in the near future. Stay tuned for more details!  Will be launching in Canada towards the end of the year.

Follow the festivities at #xicamapride