Belle51 Launches Most Effective Handheld Laser for Black and Brown Skin
Black-owned beauty technology company launches the Solèy, a handheld laser for black and brown skin that removes dark spots, melasma, unwanted moles, stretch marks and acne scars in as little as a week.
Just a single laser session at a clinician can cost up to $1,200. Advancements in lasers have made it possible for consumers to treat unwanted hyperpigmentation faster than ever before, in shorter treatment sessions, and with smaller devices. With just seconds of treatment every 2-3 days, users can begin to see their desired effects in as little as one to two weeks. The Solèy accomplishes this by using lasers of multiple types and wavelengths to break up excess pigment deposits at the base of the epidermis, leaving them to be metabolized naturally by the body.
How It Works
Because recent laser and light treatments have been largely developed and tested based on color contrast, many recent breakthroughs have only worked reliably for people with fair skin. "The beauty and aesthetics industry has effectively ignored what I call 'the 51%' of skin tones in creating some of the most exciting technology out today," Belle51 CEO Lisa Pegram points out. "As a Black, female engineer, seeing treatments that are only safe or effective for half of the shades on the Fitzpatrick scale showed me where existing priorities were. So, we made the other half our focus, and ended up with a product that works for everyone."
The Solèy is priced at $200 US and is currently available at belle51.com.
Belle51 is beauty technology for the majority's minority. We are the first laser company to be concerned with the specific skin issues of Black and Brown communities. We continuously develop the latest technology in skin care to bring to market home devices that are safe and effective for all shades, particularly those underserved by the beauty industry. Find us online at belle51.com and on Instagram.