2019 Women's World Cup, a Marketing Opportunity For Hispanic Food Products
By: Abasto Magazine
This year's tournament, which began on June 7 and ends on July 7, is the most exciting Women's World Cup yet for several reasons:
France is still buzzing from their 2017 Men's World Cup win, while the U.S. women's team is heavily favored to win this year. Toss in some intense, off-the-field conversations about gender equality, and it's easy to see why interest in the games is at an all-time high.
As food marketers, of course, we're every bit as interested in who is watching the games as who the players are. While awareness of the FIFA Women's World Cup is relatively low compared to popular sporting events like the Super Bowl, the potential to advertise to a billion global viewers cannot be overlooked.
Couple that with the increase in grocery shopping that happens during key sporting matches and the higher likelihood of the Women's World Cup viewer being Hispanic and… To read the complete story, click on this link: https://abasto.com/