2019 U.S. Grocery Shopper Trends Report Reveals What Consumers Want

By: Abasto Magazine
Grocery shopping
Grocery shopping
WINSTON-SALEM, N.C. - June 19, 2019 - PRLog -- With grocery shopping being so complex, what is the best way to track how consumers personalize their grocery shopping experience? The Food Marketing Institute (FMI) released the 45th edition of U.S. Grocery Shopper Trends, to understand grocery shopper attitudes and behavior.

The 2019 report, prepared by The Hartman Group, Inc., studies what consumers want from their retailers when personalizing their grocery shopping.

"Trends explores the current food retail marketplace and the influential roles health, well-being and technology play in the experience," said Leslie G. Sarasin, president and CEO of FMI. "Food shopping is personal, and grocers help their shoppers navigate shifting needs, values, priorities and life pressures that require teamwork, negotiation and compromise at home."

Shoppers see the process of shopping across channels and banners as a personalization strategy. According to the report, shoppers visit an average of 4.4 banners per month and regularly shop 3.1 channels to meet their diverse ... To read the complete story, click on this link:


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Page Updated Last on: Jun 19, 2019
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