1.1 Million NBA Fans Watch Chat Sports' Innovative NBA Finals 'Watch-Party' Broadcast Live On YouTube
By: Chat Sports
Chat Sports, the leading live and on-demand sports video news network, popularized the 'Watch Party' format during the 2018 NFL season on Facebook Live and YouTube Live. When the Golden State Warriors lost game 4 and fell behind 3-1 to the Toronto Raptors in the 2019 NBA Finals, fan-interest in the series spiked. Game 5's NBA 'Watch Party' from Chat Sports on Monday, June 10th attracted over 320,000 live viewers. Thursday night's Game 6 'Watch Party' saw a 357% increase in audience, with 1,153,000 viewers watching the Raptors Game 6 victory and 1st-ever NBA Championship with Chat Sports on YouTube. Strong growth from North American & Asian markets drove the increases.
The 'Watch Party' format centers around the game scoreboard, players stats, and play-by-play and analysis from two hosts, but provides a unique, audience-focused viewing experience with live audience Q&A and polls. Thursday's Game 6 show format resulted in thousands of new subscribers, nearly 160,000 audience comments on the broadcast's live chat and more than 57,000 concurrent viewers - all records for the company. United States, Canada, and Southeast Asian markets all drove the growth and hit records.
The Game 6 'Watch Party' was hosted by Chat Sports' Tom Downey and Jimmy Crowther from the company's studio in Dallas, TX. On Thursday June 20th, Chat Sports, with hosts Downey and Crowther, will broadcast the entire 2019 NBA Draft live on YouTube and Facebook Live starting at 6p ET. The company's 2018 NBA Draft live broadcast attracted 690,000 live viewers on YouTube and over 2 million viewers live and on-demand across multiple digital platforms.
Chat Sports is a multi-channel sports video news network broadcasting on the digital platforms platforms modern fans are using. With over 40 episodes of programming weekly, Chat Sports is a leader in sports video on digital platforms and is watched by nearly 10 million sports fans monthly. Live and on-demand programming from Chat Sports can be found on Facebook Live, Apple Podcast, and its 5 YouTube channels: Chat Sports, Cowboys Report (https://www.youtube.com/
James Yoder, Chat Sports