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Follow on Google News | OTA Insight to Release New End-to-End Parity Solution at HITEC MinneapolisParity Insight sets the stage for a new way to take control of parity issues
impacting hotels' bottom line
By: OTA Insight at HITEC Minneapolis Parity Insight sets the stage for a new way to take control of parity issues impacting hotels' bottom line London & Dallas, June 14, 2019 – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, announces the newest enhancement to its Parity Insight solution. As of today, Parity Insight (https://www.otainsight.com/ The ground-breaking end-to-end solution will be unveiled at the travel industry's largest stage, HITEC Minneapolis. It will form the latest addition to OTA Insight's suite of cloud-based business intelligence solutions for hoteliers who are looking to make smarter revenue and distribution decisions. "Hotels must clearly understand where their lost revenue is going in order to develop revenue and distribution management strategies that drive direct bookings and overall profitability," Using Parity Insight, hotels and chain/group- Hotel groups will also have the option to check on wholesalers selling rates to unauthorized OTAs via automated root-cause detection technology. "Though many hotels have contracted terms with authorized OTAs, wholesalers are on-selling rooms to non-contracted OTAs, undercutting hotel rates as much as 25 percent, according to our data (https://www.otainsight.com/ The Parity Insight end-to-end solution was developed and designed based on parity management best practices from over 40,000 hotels, many of whom have witnessed first-hand the impact of rate disparity (https://www.otainsight.com/ "Overall, this product enhancement addresses a major issue in the hotel industry right now," said Jeff Wermager, Senior Director of Revenue Optimization Services, Radisson Hotels. "It is really a game-changer, specifically, the insight that Parity Insight has now brought us with issue identification, as it uncovers the problems that may not have been brought to our attention in our manual process. I really feel we have a concrete starting point that allows us to create initial action plans for how we're going to attack and reduce these parity issues. By having this understanding, our brand's performance will improve, but what these new features of Parity Insight will help us do as an industry is to level the playing field for us to sell our products on our own merits." For more information, OTA Insight will be showcasing Parity Insight's newest enhancement at HITEC Minneapolis, from June 18-20 at Booth #1213. End
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