HCL Technologies and Manchester United announced winners at the 2019 AVA Digital Awards
By: HCL Technologies
AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several productions, marketing, communication, advertising, public relations, and freelance professionals. AMCP administers recognition programs, provides judges and rewards outstanding achievement and service to the profession. HCL has received awards in the following categories:
CATEGORY: WEB-BASED PRODUCTION > CREATIVITY (WEB DESIGN) > MOBILE APP
AWARD RECEIVED: PLATINUM
CATEGORY: WEB-BASED PRODUCTION > MOBILE WEB > APP FOR BUSINESS
AWARD RECEIVED: GOLD
The recognition follows HCL and Manchester United's win at the ISG Paragon Awards™ Europe in the Imagination category for the co-innovation and co-creation of a digital experience platform to enrich the fan experience.
Manchester United partnered with HCL as its digital transformation partner to fundamentally "Reimagine Business in Digital"– creating a secure and scalable digital platform that serves as the vehicle for creating new experiences for fans, partners, players, and the club. With a global fan base of 659 million followers, the new platform connects the global fan ecosystem across six continents, allowing the club to offer rich, engaging and multichannel experiences in real-time. The club recently revealed an upgrade to the fan experience with the launch of the all new Match centre, exclusively available on the Man Utd Official App, featuring best-in-class real time stats and innovative match data integration.