Valens at Whole Foods, Orange Village, OH
- June 6, 2019
-- As the refrigerated health beverage category continues to grow and evolve, new cost-cutting and efficiency measures introduced by a growing number of manufacturers defy the reason why consumers are purchasing kombucha and water kefir. These traditionally "raw" beverages are slowly being replaced by pasteurized, shelf-stable cans, where the naturally occurring beneficial bacteria and yeasts present are intentionally destroyed through pasteurization and artificial carbonation.
Pasteurization, artificial carbonation and aluminum cans absolutely make sense for many beverage categories, but not when the #1 consumer benefit is the naturally occurring microorganisms. Both kombucha and water kefir are beverages that are fermented using a SCOBY (Symbiotic Culture Of Bacteria and Yeast). The SCOBYs consume sugar and minerals during fermentation, growing the culture and enriching the beverage with a host of unique strains of naturally occurring probiotics.
"When people purchase Valens Kombucha or Valens Water Kefir, their intention is to purchase a whole food, not a supplement,"
according to Debbie Jones, founder of Valens LLC. "Our beverages are living, naturally cultured and raw. Any innovation or improvement we make at Valens, maintains this core belief at its foundation."
Valens has grown to become the top-selling Ohio manufacturer of kombucha and water kefir. Valens Living Probiotic Drinks are available at Acme Fresh Markets, Cleveland Clinic Wellness Stores, Giant Eagle, Heinen's, Market Districts, Miles Market and Whole Foods Markets. For more information visit http://www.drinkvalens.com