Digital Journey: Cutting-Edge Tools Help Companies Ingest Data and Create Unique Dialog w/Customers
Here's the risk: IT departments that fail to showcase direct business outcomes from their digital journeys, risk not only becoming less relevant, but also losing competitive traction. Cloud technologies can be accessed by companies of all sizes. Digital transformations are the tip of the spear for the rapid development of data intelligence.
In this episode of "Digital Journey", companies are struggling with the complexity of cloud transformations, and advertisers are harnessing artificial intelligence to promote conversations between brands and consumers. Plus Bosnian grocers gain operational agility with modern retail technology, and a Brazilian retailer transforms from a traditional retail company with a digital presence to a digital platform with a physical presence and a "human touch."
In our lead story, two-thirds of large enterprises are not realizing the full benefits of their cloud migration journeys, according to a new report from Accenture.
The report, based on a survey of 200 senior IT professionals from large businesses worldwide, suggest that digital journeys are more complex than anticipated for innovation and efficiency.
Specifically, only about one-third of companies, on average, reported they have fully achieved their expected outcomes across the four categories of cost, speed, business enablement and service levels.
"Like most new technologies, capturing the intended benefits of cloud takes time" said said Kishore Durg, SMD at Accenture. "There is a learning curve influenced by many variables and barriers."
The barrier to realizing the benefits of cloud that survey respondents noted most frequently (when asked to identify the top three) was "security and compliance risk". That was followed by "complexity of business and organizational change", "legacy infrastructure and/or application sprawl" and "lack of cloud skills with the organization"
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Did you know? Consumer expectations are shifting. People expect the ability to communicate with brands on demand.
To address that need, IBM launched a self-service artificial intelligence-
Watson Ads Builder can bring the power of do-it-yourself conversational design to brands -- helping marketers increase loyalty and purchase consideration.
Since launch, brands like Behr, Best Western, Campbell's Soup, LEGO, Lufthansa and Toyota have leveraged IBM's AI-backed ad experience to help them deliver answers to consumer questions within an ad in near real-time.
Meanwhile, when customers enter a Mercator or Konzum supermarket, they discover a plethora of organic products, fresh chopped salads, and meat ripening chambers intermingled with everyday grocery needs. The dominant grocery brands in Bosnia and Herzegovina employ a visual standard and layout that maximizes the display of products across various segments.
But the retailer needed a world-class, modern platform and the ability to interact across all areas of the organization seamlessly. The company upgraded to the latest release of Oracle Retail, and has automated part of its merchandising process. It can now guide best practices with associates, allowing them to focus on strategic tasks that impact the bottom line and improve daily operational efficiency.
"The common user interface of our new retail merchandising system simplifies the day to day activities while allowing for flexibility where the business demands it" said Željka Mujezinović, IT manager at Mercator. "Once our buyers got the hang of the new system we began to see a marked improvement in the speed and efficiency.
Meanwhile, from supply chain issues to economic fluctuations, the retail industry in Brazil is complex to say the least. Adopting mobile e-commerce presents another challenge—one that companies had to respond to quickly to remain competitive.
Brazilian e-commerce players, along with global internet giants, were threatening Magazine Luiza, a 60-year-old company focused on the retail sector.
In 2013, the company had an e-commerce platform, and even a library of APIs, but those APIs were accessing an overstretched backend application built with 150,000 lines of code. Deployment of new APIs was slow, as the company's IT Team was burdened with undesirable dependencies, scalability challenges as well as distributed responsibilities across siloed teams.
Knowing they were under threat from competitors, the company tasked a small team of developers (walled off from IT governance processes and roadblocks from the greater organization)
The team deployed Google Cloud Platform's Apigee API management platform, which helped them to decouple their backend systems from the front end. The result was a easier and faster pipeline to iterate on new apps while other teams maintained our legacy systems of record.
"We saw levels of API traffic that were dramatically higher than before" said Andre Fatala, CTO at Magazine Luiza. "Apigee helped us with our execution, meeting customer demand throughout across our platforms, with visibility across all of our API and application activity."
As a result of these successes, the company now have plans to migrate its entire e-commerce platform onto GCP. Their big data team is moving away from a Hadoop environment to an architecture that uses GCP managed services as well.
"Digital Journey" is produced by TVP in New York City, and sponsored by RestonLogic, cloud wizards leveraging over 10 years experience helping companies automate, transform and build highly-secure and stable systems. Visit RestonLogic dot com and book a strategy session today!
Disclaimer: The blurbs highlighted on "Digital Journey" are highlighted for information purposes only, and don't necessarily reflect opinions of our editors.
Page Updated Last on: Jun 30, 2019