Small Business Owners In the UK Frustrated with Digital Marketing
Why so many small business owners struggle with digital marketing and social media
By: LMNts Marketing
Finding the Right Package
One of the reasons why it is hard for small and medium sized business owners to find a suitable package is their lack of knowledge. Most of the business owners try to manage their social media marketing and promotions on their own, then they realise that they don't have time. Many waste as much as ten hours a week trying to get some traction in social media. Then they realise they cannot be a web designer, graphic designer, and a content writer. They will hire different contractors, but see little or no results, as there is no strategy behind the plan.
Small or Nonexistent Budgets
Of course, one of the main reasons why small businesses cannot compete with larger organizations when it comes to digital marketing is their lack of budget. According to Clutch, most small businesses spend less than $10,000 per year on digital marketing. Many will try to handle everything in house, without success.
Most small business owners, freelancers, and franchise owners operate in a highly competitive marketplace. If you visit any business related Facebook or LinkedIn group, there's one thing that is sure. You are never going to be short of business coaches, health coaches, or photographers. That makes it even harder for small businesses to stand out from the crowd with a limited budget.
Lack of Differentiation
Based on their experience working with small and medium sized business owners in the UK, LMNts Marketing found that the most common mistake owners make is that they don't work on a point of differentiation. Finding the right USP for a small business should be a part of a marketing plan, and that is why LMNts Marketing takes a personal approach.
The Secret Weapon: Sales Funnels
For businesses on a small budget, sales funnels can provide an alternative to spending hundreds or thousands on testing and tweaking campaigns or manually following up leads. Once a marketing funnel is in place, it can improve conversions, customer satisfaction, and save the business time and money.
Small businesses need to find a way to differentiate their offers in a competitive marketplace. Sales funnels can help them do that.Find out more at https://marketingfunnel.website/