Brunswick Corp Acquires Fast-Growing Freedom Boat Club, the Nation's Largest Boat Club Operation

By: Freedom Boat Club of Lake Norman & Lake Wylie
"Seeing Double" Freedom Boat Club Lake Norman & Lake Wylie
"Seeing Double" Freedom Boat Club Lake Norman & Lake Wylie
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* Freedom Boat Club Acquisition

* Lifestyle

* Cornelius - North Carolina - US

CORNELIUS, N.C. - May 26, 2019 - PRLog -- Rapidly growing Freedom Boat Club (FBC), the oldest and largest boat club in the United States, has been acquired by the Brunswick Corporation, a boating industry leader in boat and boat motor manufacturing.

"I feel this acquisition of Freedom Boat Club by Brunswick is a significant vote of confidence in the boat club concept," said Perry Weir, Lake Norman franchisee.  "It's a recognition that FBC is the preeminent boat club, offering members a broad spectrum of late model boats locally and superior reciprocal boating privileges at over 185 locations across 30 states, Canada and Europe.  This acquisition demonstrates Brunswick's awareness that boat club membership offers an attractive and affordable alternative way to enjoy boating without the hassles and high cost of boat ownership."

Over the last five years, FBC has nearly doubled its location footprint and tripled its membership base. John Giglio, President and CEO of FBC and his experienced management team will continue to lead Freedom Boat Club.  "We're very excited to join Brunswick," Giglio said.  "Our knowledge and experience of the growing boat club industry, combined with Brunswick's leading marine resources, will provide FBC and its franchise partners with many new opportunities to accelerate growth and create value, while enhancing the best-in- class boating experience we aim to provide our members."

"Importantly, FBC strengthens our (Brunswick's) ability to benefit from the growth in the broader sharing economy and exposes a wider range of consumers to the boating lifestyle.  The growth of the marine industry depends on increasing the number of active boating participants and ensuring that they have a great experience on the water," said Brunswick Chief Executive Officer, David M. Foulkes.  "This move is a natural extension of our marine business.  It complements our established business portfolio.  We want to encourage and lead the pursuit to expand the popularity of a boating lifestyle."

About Freedom Boat Club

Freedom Boat Club, founded in 1989, is the largest boat club operator and the premier marine franchiser in the nation. FBC and its franchisees service over 20,000 members, providing them with access to a fleet of nearly 2,200 boats at approximately 185 company-owned or franchised locations across 30 states, Canada and Europe. For more information, visit

About Brunswick Corporation

Headquartered in Mettawa, Illinois, Brunswick Corporation's leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land 'N' Sea, BLA, Payne's Marine, Lellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, NAUTIC-ON, OnBoard Boating Club and Rentals; Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, and SCIFIT fitness equipment; and Brunswick billiards tables, accessories, and game room furniture. For more information, visit

Josh Greenwald, Director of Sales & Marketing
Tags:Freedom Boat Club Acquisition
Location:Cornelius - North Carolina - United States
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