Chicago Real Estate Agent Sells Homes For 104% Of List Price in 7 Days in 2019
The Real Estate market has changed dramatically over recent years, particularly the way listings are marketed and Buyers access them. One local agent has mastered the art of "Target Marketing" to expose her properties to the most opportune buyers, thus selling them quickly and for more money.
By: Nancy Perlman
Used to be, in the "old days", you would place your home in display ads in local magazines and newspapers, along with the rest of the listings that your listing brokerage has. This is still done by some agents today believe it or not! But that's not how Buyers search for properties. Now Nancy Perlman has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyers based on their current interests, hobbies, family size, age and even net worth and credit score.
Old school marketing methods, and even some of today's more current methods, typically fail because they rely on the "throw spaghetti at the wall and see what sticks" approach. In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy. Nancy refers to this as "Real Estate Matchmaking"
So how exactly does this new-age approach to selling more homes for more money work? Nancy explains: "It's all about identifying the more unique or specific characteristics of a home that will appeal to a specific set of buyers, and then getting the property in front of THOSE buyers, not ALL buyers. For example, If a home is in a highly desirable school district, that usually comes with a little bit higher price and property tax base. There's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why frequently I can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to only list a home on the MLS system and wait for a possible contract sometime down the road."
Finally, Nancy says "For local homeowners, selling their home fast and for top dollar is their (and therefore my) highest priority. Most agents today do not understand that superior marketing strategies and exposure to the right buyers can potentially allow you to net more money from the ultimate sale of the property. Or, they don't have the budget to pay for that type of marketing out of pocket".
About Nancy Perlman:
Since 2001, Nancy has been a Full-Time, Full-Service Realtor, serving Chicago Downtown, North and Northwest sides in addition to numerous nearby suburbs. Nancy believes that a successful career in the business is built on relationships, not transactions, and is committed to providing an "Exceptional Client Experience" through the ethical practice of Real Estate. She credits her impressive statistics to her utilization of 2 specific strategies: first, top-notch visual presentation through Staging and high-tech professional photography;
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Nancy Perlman at Keller Williams Chicago O'Hare by calling 815-603-9242 or email nperlmanrealtor@
Mario DiLorenzo, Managing Broker
Keller Williams Chicago O'Hare