Gentreo Brings Estate Planning to Everyone

Gentreo disrupts the estate planning industry by making it easy, fast and affordable
BOSTON - May 20, 2019 - PRLog -- Estate planning is no longer just for the wealthy. Gentreo, a new company out of Boston, MA, is making estate and eldercare planning tools available for everyone. Gentreo,, provides users with information to not only learn about what estate planning is, but to easily create and save personalized and state-specific essential documents and share them on-line with friends and family.

In less than two years, 50% of the U.S. population will be 50+. They'll not only control 70% of the nation's disposable income, but they also stand to inherit $15 Trillion in the next 20 yrs. (Nielsen Marketing, 2016) But, over 60% of Americans don't have a will or estate plan. There are dire consequences of not doing estate planning like losing control of your choices and assets, wasting time and money in court, and causing unneeded family stress. Even if you have done planning, if family or friends don't know how to access that information, it does them little good.

"Estate planning is something we all need – young or old, rich or poor, married or single. Keeping your family out of court, protecting all that your family has worked for, and making sure you know who is making decisions for you is something we should all have access to. Protect what matters most to you – your children, your spouse and, or your pets," said Renee Fry, CEO.

What We Do
Gentreo provides families with an easy-to-use, guided solution that allows users to create their own estate plans. Users complete, store and share documents like wills, health care proxies, powers of attorney, trusts and more.

Once users create their state-specific and legally-binding documents, Gentreo lets users upload notarized documents and other important information into their secure Gentreo Digital Vault. Next, users invite friends and family to join their team (which is free) and choose what specific documents and information to share and with whom.

The Plans
The Gentreo basic plan includes a will, power of attorney, health care proxy, living will, emergency card, Gentreo Digital Vault™ and team is $49.99 for the first year and $49.99 per year after. Gentreo Basic+, which also includes a state-specific will and pet power of attorney, is $69.99 for the first year and $49.99 per year after.

About the Team
Gentreo is led by a team of eldercare, estate planning and entrepreneurial experts. The team is led by Renee Fry, who has over 20 years of entrepreneurial and government experience. She was CEO of a consumer company; led Phillips Lighting's New Business Initiatives, oversaw the cabinet for Governor Mitt Romney, helped GT Solar execute its IPO and is a Harvard Business School MBA.

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Julie Fry
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Tags:Estate Planning, Will, Gentreo
Location:Boston - Massachusetts - United States
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