SFBW 2018: A Practical Example of BDN Content Marketing Achieving Results
Brian's work for San Francisco Blockchain Week 2018 has proven his ability to create and promote content that increases visibility for a brand.
By: BDN Content
A prime example of this comes from Brian's efforts leading up to and during San Francisco Blockchain Week 2018 – the largest blockchain conference on the West Coast.
Brian was the official on-site writer for the event.
In the weeks preceding the conference, Brian interviewed many of the top speakers by phone and email. These entrepreneurs are among the best and brightest within the blockchain community and beyond.
The top-notch talent interviewed by Brian included managers of hedge funds, principal researchers at well-known tech companies, large investors, and of course, the creators of many of the most prominent projects in blockchain technology today.
For each such interview, a corresponding blog post was created. The blog posts were uploaded to the content management system of The Ledger, a blog promoting SFBW 2018. Articles were then shared on social media.
The result was an exponential rise in viewership and unique visitors to The Ledger blog, which contributed to outstanding attendance at the event.
San Francisco Blockchain Week 2018 was a sold-out event with 6,000 people in attendance.
In short, Brian's writing created great content for The Ledger. The Ledger contributed to increased interest in SFBW 2019. And this increased interest led to the event selling out and being covered by major media outlets in the blockchain space, such as Coindesk.com.
The inescapable conclusion, then, is that BDN content marketing contributed to the success of a major marketing endeavor.
Of course, Brian's writing and social media presence was only one factor in the equation. But this factor was undoubtedly a significant one, as Brian created a healthy portion of The Ledger's total content.
And as can be seen in the image above, the rise in viewership of The Ledger coincides precisely with the addition of Brian's work to the site (which began in early September of that year). As Brian's share of involvement in related content marketing efforts increased, so too did the success of The Ledger.
Brian will soon be taking on a large role as PR & Marketing Manager for a major player in the blockchain media relations space. His success as the On-Site Writer for San Francisco Blockchain Week 2018 proved his ability to help successfully execute crucial aspects of a company's marketing strategy.
Visit Brian's portfolio at https://clippings.me/