What the Millennials Want? Read Here to Know

NEW YORK - May 16, 2019 - PRLog -- Millennials are those who grew up using electronics, the Internet and social media. The millennial generation, on average, spends 18 hours per week on their smartphone.

They are the next big market to advertise to. But along with it comes new challenges – Millennials are just not into traditional advertising.

Traditional marketing methods tend to be ignored by millennials. Persistence can lead them to actively avoid and campaign against your brand. Due to technology and abundance of accessible information the millennial tend to filter contents based on their needs and utilize the internet to get neutral ideas and opinions about the product before purchasing or investing in any brand.

Big advertisers are now maximizing the usage of product placements in movies and video games.

Leveraging millennials' trust in online celebrities, you can approach popular content producers to get coverage on your brand. Reviews are meant to be neutral, meaning it has to include some of the trade-offs of your product. Millennials tend to get unbiased opinions on public query-based sites such as Quora, Yahoo Answers, Reddit or niche-specific forums, as discussed above. By creating social media posts and advertisements subtly referencing to the subject, you can have a casual and fun way of advertising your products that appeal to millennials.

Try to set in sync with trending topics and you just might get them a chance to be virally distributed by the millennial. Timing is crucial and you need to get it right to sell the product. Re-targeting is an effective advertising method to target millennials. It tracks the visitors browsing your site but didn't complete any purchase. One can then send targeted ads to individuals through advertising and social networks to remind them. As they've already shown a sign of interest in the first place, your ads will be much more noticeable.

To sum it up, when it comes to making a purchase, millennial won't just accept what they are told Millennial will:

• Google it first

• Read reviews

• Carefully select a neutral source of information

• Weight-in both pros and cons

• Ask people online

• Trust their circle of peers

Advertising to millennials, in the end, boils down on how creative you are at customizing your marketing strategies to take advantage of these traits. By getting past these filters, you'll end up being there the moment millennials are looking for you.

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